Apple tells labels iTunes samples growing to 90 seconds
Apple’s plans to extend iTunes samples appeared to be moving forward Tuesday night as music publisher Symphonic Distribution said it had been told song samples would grow from 30 seconds to 90 seconds. Any song longer than two minutes and 30 seconds will automatically get the longer preview time. The deal for now is known only to affect the US and would be mandatory, as keeping music on the store would automatically grant permission.
“We believe that giving potential customers more time to listen to your music will lead to more purchases,” Apple said in a notice explaining the decision